Sunday

AI-Based Customer Data Platform Supports ABM Operations

Lattice Engines, a provider of account-based marketing tools driven by artificial intelligence, on Thursday announced the launch of Lattice Atlas, positioning it as the first customer data platform for ABM.


The new platform synchronizes all customer data across a single, integrated view, the company said, making it easier for customers to see their data, no matter the source.


Customers often have to view data across multiple tools and workflows — for example, in order to compare data with existing versus new customers, noted Nipul Chokshi, vice president of product marketing at Lattice.


“We realized that our customers needed a customer data platform that unifies all data,” he said, one that “enables AI-driven audience creation as well as omnichannel activation and personalization all in one centralized place, and provides enterprise grade marketing governance.”


The new platform employs the ABM identity graph, using patent-pending adaptive match technology to resolve identities by matching first-party to third-party data in Lattice Data Cloud, which has more than 20,000 curated insights, Chokshi added.


The platform includes configurable AI that predicts how likely buyers are to convert, how much they are willing to spend, and when they plan to make a purchase.


Lattice Atlas includes native, pre-built apps across multiple channels, and Salesforce, Marketo, Eloqua and REST APIs.



Growing Customer Base


Lattice currently has about 200 customers, ranging from high-growth midmarket firms to some Fortune 500 members, according to Caitlin Ridge, director of corporate marketing. Companies that work with Lattice on marketing and sales include PayPal, Dell, Adobe and SunTrust Bank. Lattice is a Salesforce Gold and Marketo Accelerate partner.


The company has launched a beta test of the new platform and plans to test it through the summer months.


“Our goal for the beta is to ensure the product we’re bringing to market is solving our customers’ ABM problems in ways that help them scale, while removing some of the complexities currently involved in their technology stack and processes,” Ridge told CRM Buyer.


“We’ve seen previous success with Lattice’s other solutions and knew that the Lattice Atlas platform would complement their best-in-class AI-based scoring engine to create automated, engaging campaigns across all of our target accounts,” said Steven Shapiro, vice president of digital and the buyer’s journey at Informatica, one of the customers beta testing the product.



Growing Business


The market size of vendors that are customer data platform specialists is currently about US$600 million and growing, said David Raab, founder of the CDP Institute.


The B2B market is about a year behind the B2C market, but there has been increased demand for these type of solutions, he told CRM buyer.


The most important benefit for a system like is ease of access to data, Raab said. “The data currently is going to be spread among different systems. You could have a data science team spend three weeks to pull together some sort of data set.”


There appears to be a growing wave of interest in embracing ABM in the martech sector, observed Cindy Zhou, principal analyst at Constellation Research.


“I recommend companies looking for an ABM solution to first determine the goal they want to accomplish,” she told CRM Buyer. “Is it finding the right accounts, or prioritizing existing leads and accounts?”


The Lattice Engine predictive sales and marketing solution has delivered good results, Zhou said, based on her discussions with a few of the company’s customers.


Lattice sits between a company’s sales force automation and its marketing automation solutions to help prioritize accounts based on key attributes, she said.


“The challenge for companies remains data quality,” Zhou pointed out. “Predictive solutions require sound data to feed it for better results.”




David Jones has been an ECT News Network reporter since 2015. His areas of focus include cybersecurity, e-commerce, open source, gaming, artificial intelligence and autonomous vehicles. He has written for numerous media outlets, including Reuters, Bloomberg, Crain’s New York Business and The New York Times. Email David.

Shuttleworth on Ubuntu 18.04: Multicloud Is the New Normal

By Jack M. Germain
Apr 29, 2018 5:00 AM PT



Canonical last week released the Ubuntu 18.04 LTS platform for desktop, server, cloud and Internet of Things use. Its debut followed a two-year development phase that led to innovations in cloud solutions for enterprises, as well as smoother integrations with private and public cloud services, and new tools for container and virtual machine operations.


The latest release drives new efficiencies in computing and focuses on the big surge in artificial intelligence and machine learning, said Canonical CEO Mark Shuttleworth in a global conference call.


Ubuntu has been a platform for innovation over the last decade, he noted. The latest release reflects that innovation and comes on the heels of extraordinary enterprise adoption on the public cloud.


The IT industry has undergone some fundamental shifts since the last Ubuntu upgrade, with digital disruption and containerization changing the way organizations think about next-generation infrastructures. Canonical is at the forefront of this transformation, providing the platform for enabling change across the public and private cloud ecosystem, desktop and containers, Shuttleworth said.


“Multicloud operations are the new normal,” he remarked. “Boot time and performance-optimized images of Ubuntu 18.04 LTS on every major public cloud make it the fastest and most-efficient OS for cloud computing, especially for storage and compute-intensive tasks like machine learning,” he added.


Ubuntu 18.04 comes as a unified computing platform. Having an identical platform from workstation to edge and cloud accelerates global deployments and operations. Ubuntu 18.04 LTS features a default GNOME desktop. Other desktop environments are KDE, MATE and Budgie.



Diversified Features


The latest technologies under the Ubuntu 18.04 hood are focused on real-time optimizations and an expanded Snapcraft ecosystem to replace traditional software delivery via package management tools.


For instance, the biggest innovations in Ubuntu 18.04 are related to enhancements to cloud computing, Kubernetes integration, and Ubuntu as an IoT control platform. Features that make the new Ubuntu a platform for artificial intelligence and machine learning also are prominent.


The Canonical distribution of Kubernetes (CDK) runs on public clouds, VMware, OpenStack and bare metal. It delivers the latest upstream version, currently Kubernetes 1.10. It also supports upgrades to future versions of Kubernetes, expansion of the Kubernetes cluster on demand, and integration with optional components for storage, networking and monitoring.


As a platform for AI and ML, CDK supports GPU acceleration of workloads using the Nvidia DevicePlugin. Further, complex GPGPU workloads like Kubeflow work on CDK. That performance reflects joint efforts with Google to accelerate ML in the enterprise, providing a portable way to develop and deploy ML applications at scale. Applications built and tested with Kubeflow and CDK are perfectly transportable to Google Cloud, according to Shuttleworth.


Developers can use the new Ubuntu to create applications on their workstations, test them on private bare-metal Kubernetes with CDK, and run them across vast data sets on Google’s GKE, said Stephan Fabel, director of product management at Canonical. The resulting models and inference engines can be delivered to Ubuntu devices at the edge of the network, creating an ideal pipeline for machine learning from the workstation to rack, to cloud and device.



Snappy Improvements


The latest Ubuntu release allows desktop users to receive rapid delivery of the latest applications updates. Besides having access to typical desktop applications, software devs and enterprise IT teams can benefit from the acceleration of snaps, deployed across the desktop to the cloud.


Snaps have become a popular way to get apps on Linux. More than 3,000 snaps have been published, and millions have been installed, including official releases from Spotify, Skype, Slack and Firefox,


Snaps are fully integrated into Ubuntu GNOME 18.04 LTS and KDE Neon. Publishers deliver updates directly, and security is maintained with enhanced kernel isolation and system service mediation.


Snaps work on desktops, devices and cloud virtual machines, as well as bare-metal servers, allowing a consistent delivery mechanism for applications and frameworks.



Workstations, Cloud and IoT


Nvidia GPGPU hardware acceleration is integrated in Ubuntu 18.04 LTS cloud images and Canonical’s OpenStack and Kubernetes distributions for on-premises bare metal operations. Ubuntu 18.04 supports Kubeflow and other ML and AI workflows.


Kubeflow, the Google approach to TensorFlow on Kubernetes, is integrated into Canonical Kubernetes along with a range of CI/CD tools, and aligned with Google GKE for on-premises and on-cloud AI development.


“Having an OS that is tuned for advanced workloads such as AI and ML is critical to a high-velocity team,” said David Aronchick, product manager for Cloud AI at Google. “With the release of Ubuntu 18.04 LTS and Canonical’s collaborations to the Kubeflow project, Canonical has provided both a familiar and highly performant operating system that works everywhere.”


Software engineers and data scientists can use tools they already know, such as Ubuntu, Kubernetes and Kubeflow, and greatly accelerate their ability to deliver value for their customers, whether on-premises or in the cloud, he added.



Multiple Cloud Focus


Canonical has seen a significant adoption of Ubuntu in the cloud, apparently because it offers an alternative, said Canonical’s Fabel.


Typically, customers ask Canonical to deploy Open Stack and Kubernetes together. That is a pattern emerging as a common operational framework, he said. “Our focus is delivering Kubernetes across multiple clouds. We do that in alignment with Microsoft Azure service.”



Better Economics


Economically, Canonical sees Kubernetes as a commodity, so the company built it into Ubuntu’s support package for the enterprise. It is not an extra, according to Fabel.


“That lines up perfectly with the business model we see the public clouds adopting, where Kubernetes is a free service on top of the VM that you are paying for,” he said.


The plan is not to offer overly complex models based on old-school economic models, Fabel added, as that is not what developers really want.


“Our focus is on the most effective delivery of the new commodity infrastructure,” he noted.



Private Cloud Alternative to VMware


Canonical OpenStack delivers private cloud with significant savings over VMware and provides a modern, developer-friendly API, according to Canonical. It also has built-in support for NFV and GPGPUs. The Canonical OpenStack offering has become a reference cloud for digital transformation workloads.


Today, Ubuntu is at the heart of the world’s largest OpenStack clouds, both public and private, in key sectors such as finance, media, retail and telecommunications, Shuttleworth noted.



Other Highlights


Among Ubuntu 18.04’s benefits:


  • Containers for legacy workloads with LXD 3.0 — LXD 3.0 enables “lift-and-shift” of legacy workloads into containers for performance and density, an essential part of the enterprise container strategy.

    LXD provides “machine containers” that behave like virtual machines in that they contain a full and mutable Linux guest operating system, in this case, Ubuntu. Customers using unsupported or end-of-life Linux environments that have not received fixes for critical issues like Meltdown and Spectre can lift and shift those workloads into LXD on Ubuntu 18.04 LTS with all the latest kernel security fixes.



  • Ultrafast Ubuntu on a Windows desktop — New Hyper-V optimized images developed in collaboration with Microsoft enhance the virtual machine experience of Ubuntu in Windows.

  • Minimal desktop install — The new minimal desktop install provides only the core desktop and browser for those looking to save disk space and customize machines with their specific apps or requirements. In corporate environments, the minimal desktop serves as a base for custom desktop images, reducing the security cross-section of the platform.


Jack M. Germain has been an ECT News Network reporter since 2003. His main areas of focus are enterprise IT, Linux and open source technologies. He has written numerous reviews of Linux distros and other open source software.

Email Jack.


9 Strange Food Customs From Around The Globe You Could Lose Your Craving Over


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9 Strange Food Customs From Around The Globe You Could Lose Your Craving Over

Different nations have different cultures, foods, habits, and rituals. People love to learn about different rules, habits, customs, and restrictions of a particular place when they visit it.


We have created a list of 9 such places where you have to prepare yourself to start eating anything and keep the rules in mind. Check out the list –


  1. Too uncomfortable to burp? But, not when you are in the Chinese zone.

In China, if you burp after food, it means you loved the food and praised the chef who made the food.



Image Source


  1. Want to slurp while having noodles? Go to Japan

When you are in Japan and having noodles or soup, then you have to slurp. Slurping in Japan means you loved the meal.



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  1. Keep your forks and knives ready when visiting Chile.

When you are in Chile, you need not eat any type of food with your hands. Yes, you have to eat fries with spoon or fork.



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  1. This custom is sacred.

When you are in Russia, you always have to accept the Vodka that will be offered to you. If you accept it, it means you are ready to don friendship. Adding ice to the drink means polluting the drink. That’s why you have to enjoy it neat.



Image Source


  1. This kinda makes sense.

When you are in Middle-East, you have to eat food with the help of your right hand. Don’t make use of your left hand as it is linked to other bodily functions.



Image Source


  1. Ever tried this?

When you are in France, you can keep your bread on the table. It is sensible even to do this.



Image Source


  1. When in Italy, don’t ask for cheese.

In Italy, do not demand extra parmesan for your pizza. You can not ask for more parmesan till the time they offer you themselves.



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  1. Don’t worry, the taste is usually perfect.

In Portugal, it is said to be bad mannered and rude for the chef, if you demand salt and pepper after you get your food served.



  1. Need to get your fork game on point before a visit here.

In Thailand, you can make use of your fork just to push your food item to the spoon. Putting a fork in the mouth is considered rude in Thailand.



Image Source


Aren’t these customs very funny?


Published by Mamatha on 26 May 2018

Know the real names of ‘Zindagi Ki Mehek’ star cast!

‘Zindagi Ki Mehek’ is a daily soap produced by Parin Media group of Saurabh Tewari in 2016. The show is very popular due to the sizzling chemistry of the leads which keeps people hooked on to it and no doubt they are loved by the masses.


Well, in this article we bring the real names of star cast of the show. Just have a look:


1. Samiksha Jaiswal as Mehak Sharma



The role of Mehek Sharma is being played by Samiksha Jaiswal. Her character is about a young girl who aspires to be a chef, but goes through a hard time achieving what she wants. The actress has gained immense popularity amongst the audience with her cute smile and her performance. Before the actress got a break with Zindagi Ki Mehek, she had appeared in a music video which was directed by Yash Ajmera. The music video is called ‘Pehli Dafa’.


2. Karan Vohra as Shaurya Khanna



Karan Vohra played the role of Shaurya Khanna, a wealthy businessman in the show. He is an actor, model and entrepreneur. He runs his own gym center in Delhi named Kore Gym. He was also a contestant in Mr. India World (2008).


3. Mihir Mishra as Harish Khanna



Mihir Mishra is playing the role of Harish Khanna (Shaurya’s father) in the show. He made his television debut with Star Plus’s show Sanjivani, where he played the lead role of Dr. Rahul Mehra. After that he did various TV shows like Kumkum, Saat Phere – Saloni Ka Safar, Dil Se Diya VachanEk Nayi Chhoti Si Zindagi, etc.


4. Shiny Dixit as Nehal



Shiny is currently portraying the role of Nehal in the show. She is recognized for her roles in Jodhaa Akbar, Pyaar Ko Ho Jaane Do and Lajwanti.


5. Ritu Chauhan as Shruti



Ritu Chauhan is playing the role of Shruti in the show. She is an famous indian television actress and model who did many supporting roles in many serials of Star plus, life ok channels. She made her debut with life ok serial Main Lakshmi Tere Aangan Ki.


6. Kirandeep Sharma as Kanta



Kiran Sharma is seen playing the role of Kanta Chachi in the show. Not much information is available about her on the internet.


7. Hareesh Chabbra as Jeevan Sharma



The role of Jeevan Sharma (Mehak’s Chacha) is being played by Hareesh Chabbra in the show.


8. Babla Kocchar as Ravi Sharma



Babla Kocchar plays the role of Ravi Sharma (Mehak’s younger Chacha) in the show.

Developer Insights Series: Responding to Reviews

Customers can provide ratings and reviews on the App Store to give feedback on their user experience and help others decide which apps to try. Tinybop, Zynga, Hopscotch, Tone It Up, 1 Second Everyday, and Pocket share how having a direct dialogue with customers on the App Store helps them improve their apps’ discoverability, encourage downloads, and build rapport with users.


Watch the film

Essential Phone getting new Android P beta with fixes for radio, Bluetooth, and dark mode



We were surprised to see Google open up the Android P Developer Preview program to non-Google devices this time around. While you can run Android P on the Google Pixel and Pixel 2 lineup, you can also get it running on devices like the Xiaomi Mi Mix 2S, the OnePlus 6, and the Essential Phone among others. This is definitely a first: previously, Developer Previews for Android L, M, N, and O were limited to Nexus and Pixel devices with the rare Sony Xperia phone jumping in. Essential, which has rolled out the Android P beta preview to their sole device, has done a stellar job regarding updates to their phone, and they are now rolling out a new build of their Android P beta that fixes many bugs.



The OTA update, which should have dropped already on Essential users running the current Android P beta, is still based on the second Developer Preview, meaning that there’s really no new features to see here. However, the update is focused purely on patches and bug fixes for basic functionality. Essential is rolling out improvements for cellular connectivity as well as certain fixes for both the Dark Mode and Bluetooth.


The company is currently at the edge of a cliff—the successor to the Essential Phone has allegedly been shelved and the company is apparently also up for sale. It is, as such, really nice to see the company is still actively supporting their device for now. Users interested in downloading this update should either take the OTA (if you’re currently on P) or install it from scratch (if you’re on Android Oreo).



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Shuttleworth on Ubuntu 18.04: Multicloud Is the New Normal

Canonical last week released the Ubuntu 18.04 LTS platform for desktop, server, cloud and Internet of Things use. Its debut followed a two-year development phase that led to innovations in cloud solutions for enterprises, as well as smoother integrations with private and public cloud services, and new tools for container and virtual machine operations.


The latest release drives new efficiencies in computing and focuses on the big surge in artificial intelligence and machine learning, said Canonical CEO Mark Shuttleworth in a global conference call.


Ubuntu has been a platform for innovation over the last decade, he noted. The latest release reflects that innovation and comes on the heels of extraordinary enterprise adoption on the public cloud.


The IT industry has undergone some fundamental shifts since the last Ubuntu upgrade, with digital disruption and containerization changing the way organizations think about next-generation infrastructures. Canonical is at the forefront of this transformation, providing the platform for enabling change across the public and private cloud ecosystem, desktop and containers, Shuttleworth said.


“Multicloud operations are the new normal,” he remarked. “Boot time and performance-optimized images of Ubuntu 18.04 LTS on every major public cloud make it the fastest and most-efficient OS for cloud computing, especially for storage and compute-intensive tasks like machine learning,” he added.


Ubuntu 18.04 comes as a unified computing platform. Having an identical platform from workstation to edge and cloud accelerates global deployments and operations. Ubuntu 18.04 LTS features a default GNOME desktop. Other desktop environments are KDE, MATE and Budgie.



Diversified Features


The latest technologies under the Ubuntu 18.04 hood are focused on real-time optimizations and an expanded Snapcraft ecosystem to replace traditional software delivery via package management tools.


For instance, the biggest innovations in Ubuntu 18.04 are related to enhancements to cloud computing, Kubernetes integration, and Ubuntu as an IoT control platform. Features that make the new Ubuntu a platform for artificial intelligence and machine learning also are prominent.


The Canonical distribution of Kubernetes (CDK) runs on public clouds, VMware, OpenStack and bare metal. It delivers the latest upstream version, currently Kubernetes 1.10. It also supports upgrades to future versions of Kubernetes, expansion of the Kubernetes cluster on demand, and integration with optional components for storage, networking and monitoring.


As a platform for AI and ML, CDK supports GPU acceleration of workloads using the Nvidia DevicePlugin. Further, complex GPGPU workloads like Kubeflow work on CDK. That performance reflects joint efforts with Google to accelerate ML in the enterprise, providing a portable way to develop and deploy ML applications at scale. Applications built and tested with Kubeflow and CDK are perfectly transportable to Google Cloud, according to Shuttleworth.


Developers can use the new Ubuntu to create applications on their workstations, test them on private bare-metal Kubernetes with CDK, and run them across vast data sets on Google’s GKE, said Stephan Fabel, director of product management at Canonical. The resulting models and inference engines can be delivered to Ubuntu devices at the edge of the network, creating an ideal pipeline for machine learning from the workstation to rack, to cloud and device.



Snappy Improvements


The latest Ubuntu release allows desktop users to receive rapid delivery of the latest applications updates. Besides having access to typical desktop applications, software devs and enterprise IT teams can benefit from the acceleration of snaps, deployed across the desktop to the cloud.


Snaps have become a popular way to get apps on Linux. More than 3,000 snaps have been published, and millions have been installed, including official releases from Spotify, Skype, Slack and Firefox,


Snaps are fully integrated into Ubuntu GNOME 18.04 LTS and KDE Neon. Publishers deliver updates directly, and security is maintained with enhanced kernel isolation and system service mediation.


Snaps work on desktops, devices and cloud virtual machines, as well as bare-metal servers, allowing a consistent delivery mechanism for applications and frameworks.



Workstations, Cloud and IoT


Nvidia GPGPU hardware acceleration is integrated in Ubuntu 18.04 LTS cloud images and Canonical’s OpenStack and Kubernetes distributions for on-premises bare metal operations. Ubuntu 18.04 supports Kubeflow and other ML and AI workflows.


Kubeflow, the Google approach to TensorFlow on Kubernetes, is integrated into Canonical Kubernetes along with a range of CI/CD tools, and aligned with Google GKE for on-premises and on-cloud AI development.


“Having an OS that is tuned for advanced workloads such as AI and ML is critical to a high-velocity team,” said David Aronchick, product manager for Cloud AI at Google. “With the release of Ubuntu 18.04 LTS and Canonical’s collaborations to the Kubeflow project, Canonical has provided both a familiar and highly performant operating system that works everywhere.”


Software engineers and data scientists can use tools they already know, such as Ubuntu, Kubernetes and Kubeflow, and greatly accelerate their ability to deliver value for their customers, whether on-premises or in the cloud, he added.



Multiple Cloud Focus


Canonical has seen a significant adoption of Ubuntu in the cloud, apparently because it offers an alternative, said Canonical’s Fabel.


Typically, customers ask Canonical to deploy Open Stack and Kubernetes together. That is a pattern emerging as a common operational framework, he said. “Our focus is delivering Kubernetes across multiple clouds. We do that in alignment with Microsoft Azure service.”



Better Economics


Economically, Canonical sees Kubernetes as a commodity, so the company built it into Ubuntu’s support package for the enterprise. It is not an extra, according to Fabel.


“That lines up perfectly with the business model we see the public clouds adopting, where Kubernetes is a free service on top of the VM that you are paying for,” he said.


The plan is not to offer overly complex models based on old-school economic models, Fabel added, as that is not what developers really want.


“Our focus is on the most effective delivery of the new commodity infrastructure,” he noted.



Private Cloud Alternative to VMware


Canonical OpenStack delivers private cloud with significant savings over VMware and provides a modern, developer-friendly API, according to Canonical. It also has built-in support for NFV and GPGPUs. The Canonical OpenStack offering has become a reference cloud for digital transformation workloads.


Today, Ubuntu is at the heart of the world’s largest OpenStack clouds, both public and private, in key sectors such as finance, media, retail and telecommunications, Shuttleworth noted.



Other Highlights


Among Ubuntu 18.04’s benefits:


  • Containers for legacy workloads with LXD 3.0 — LXD 3.0 enables “lift-and-shift” of legacy workloads into containers for performance and density, an essential part of the enterprise container strategy.

    LXD provides “machine containers” that behave like virtual machines in that they contain a full and mutable Linux guest operating system, in this case, Ubuntu. Customers using unsupported or end-of-life Linux environments that have not received fixes for critical issues like Meltdown and Spectre can lift and shift those workloads into LXD on Ubuntu 18.04 LTS with all the latest kernel security fixes.



  • Ultrafast Ubuntu on a Windows desktop — New Hyper-V optimized images developed in collaboration with Microsoft enhance the virtual machine experience of Ubuntu in Windows.

  • Minimal desktop install — The new minimal desktop install provides only the core desktop and browser for those looking to save disk space and customize machines with their specific apps or requirements. In corporate environments, the minimal desktop serves as a base for custom desktop images, reducing the security cross-section of the platform.


Jack M. Germain has been an ECT News Network reporter since 2003. His main areas of focus are enterprise IT, Linux and open source technologies. He has written numerous reviews of Linux distros and other open source software.

Email Jack.